Commercial lifestyle images are often a combination of brand and product photography. They are a way of showing your business in daily life, or your products being used in the correct context. Businesses often use lifestyle images on their website homepage and on social media to create a natural, welcoming first impression of the brand.
Portraiture can be either commercially focused (ie. headshots and team photo’s), or shot on direct commission from a client (often for performers, artists and crafts people). I love the process of working with clients on portraits shoots, either in the studio or on location, and the ability to capture their personality and story in a still image.