Creating the right image for your brand has never been more important – and this is what ‘Brand Photography is all about.
You may have a sense of what your business stands for and what it means to you, but if you can communicate this to customers, they will feel a deeper connection to you and your products.
Brand Photography aims to tell your story to inspire trust and confidence in what you do (and how you do it). The images are commonly used on websites, in social media and sometimes in printed materials.
Product photography is essential to show customers what it is you’re selling. With more and more retail taking place online – and with the ever-growing influence of social media – strong product images are essential for manufacturers and retailers.
Packshots often appear to be the most simple type of product image, but creating quality pack shots is an art-form in itself. Lifestyle images often place the product in context, within a still life setting, or posed with people. Commercial product photography is often shot in a studio to ensure maximum control of the environment.